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Persistent link: https://www.econbiz.de/10011300968
Persistent link: https://www.econbiz.de/10012182596
The paper examines the way intra-individual subsystems of cognition, affect, motivation, personality traits and the situation influence the process of brand loyalty formation. Of particular significance is the way configurational dynamics shape the loyalty, where the configurational dynamics...
Persistent link: https://www.econbiz.de/10013237634
The paper examines the way intra-individual subsystems of cognition, affect, motivation, personality traits and the situation influence the process of brand loyalty formation. Of particular significance is the way configurational dynamics shape the loyalty, where the configurational dynamics...
Persistent link: https://www.econbiz.de/10012830774