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On breaking functional fixedness : how the aha! moment enhances perceived product creativity and product appeal
Caprioli, Sara; Fuchs, Christoph; Van den Bergh, Bram - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 48-69
Persistent link: https://www.econbiz.de/10014314342
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Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Herd, Kelly B.; Mehta, Ravi - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
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The conceptualization and measure of creativity : implications for research in marketing and consumer behavior
Priester, Joseph R.; Fleming, Monique A. - In: Continuing to broaden the marketing concept : making …, (pp. 193-222). 2020
Persistent link: https://www.econbiz.de/10012321161
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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On becoming creative consumers - user roles in living labs networks
Leminen, Seppo; Westerlund, Mika; Nyström, Anna-Greta - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10010398832
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Harnessing the creative potential of consumers : money, participation, and creativity in idea crowdsourcing
Acar, Oguz Ali - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10011876251
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Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation
Roca, David; Tena, Daniel; Lázaro, Patrícia; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
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Product information traceability within product lifecycle design and development : the case of CE conformity for consumer devices
Savino, Matteo Mario; Mazza, Antonio; Syphoxay, Pakaiphone - In: International journal of product lifecycle management : … 7 (2014) 2/3, pp. 184-200
Persistent link: https://www.econbiz.de/10011347706
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Identifying emerging customer requirements in an early design stage by applying bayes factor-based sequential analysis
Wang, Yue; Zeng, Mingzhe - In: IEEE transactions on engineering management : EM 61 (2014) 1, pp. 129-137
Persistent link: https://www.econbiz.de/10010338011
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New product design : concept, measurement, and consequences
Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10011485860