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Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan - In: Direct marketing : an international journal 2 (2008) 2, pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
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The role of communication channel in delivering service recovery in online shopping environment
Jung, Na Young; Seock, Yoo-Kyoung - In: International journal of electronic marketing and … 9 (2018) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10011849121
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The use of digital communication channels by Polish consumers : changes caused by the pandemic
Szwajca, Danuta - In: Foundations of Management : the journal of Warsaw … 14 (2022) 1, pp. 37-50
, primarily the need to make purchases remotely. Consequently, consumers have been forced to use digital communication channels … communication and service channels? The article also indicates the requirements and expectations of consumers with regard to digital … did not significantly change the preferences of Polish consumers regarding the use of digital communication and service …
Persistent link: https://www.econbiz.de/10013341241
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Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli - In: Baltic Journal of Economic Studies 9 (2023) 2, pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
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Multichannel relational communication strategy : does one-sized strategy fit all customers?
Ramos, Carla; Bortoluzzo, Adriana Bruscato; Claro, … - In: European journal of marketing 58 (2024) 4, pp. 952-985
Persistent link: https://www.econbiz.de/10015047349
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Towards a consumer sentiment channel of monetary policy
Debes, Sebastian; Gareis, Johannes; Mayer, Eric; Rüth, … - 2014
We investigate the role of consumer confidence in the transmission of monetary policy shocks from an empirical and theoretical perspective. Standard VAR based analysis suggests that an empirical measure of consumer confidence drops significantly after a monetary tightening and amplifies the...
Persistent link: https://www.econbiz.de/10010416887
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The More You Know? – Consumption Behavior and the Communication of Economic Information
Brosig-Koch, Jeannette - 2013
This paper uses a laboratory experiment to analyze the impact of different types of information on consumption and savings behavior. Based on a buffer stock savings model, three treatment dimensions are used: The amount of information subjects receive about the likelihood of income shocks,...
Persistent link: https://www.econbiz.de/10013088586
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Noisy Persuasion
Tsakas, Elias - 2020
We study the effect of noise due to exogenous information distortions in the context of Bayesianpersuasion. In particular, we ask whether more noise (a la Blackwell) is always harmful forthe information designer, i.e., the sender. We show that in general this is not the case. Weprovide a...
Persistent link: https://www.econbiz.de/10012854480
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Experimental Persuasion
Ball, Ian; Espín-Sánchez, José-Antonio - 2021
We introduce experimental persuasion between Sender and Receiver. Sender chooses an experiment to perform from a feasible set of experiments. Receiver observes the realization of this experiment and chooses an action. We characterize optimal persuasion in this baseline regime and in an...
Persistent link: https://www.econbiz.de/10013215572
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Using Online Conversations to Study Word of Mouth Communication
Godes, David; Mayzlin, Dina - 2012
Managers are very interested in word of mouth communication because they believe that a product's success is related to …
Persistent link: https://www.econbiz.de/10014051491