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A study on the COVID-19 awareness affecting the consumer perceived benefits of online shopping in Vietnam

Kien, Pham Van; Thu Ha Do Thi; Thu Hoai Ha Le - In: Cogent business & management 7 (2020) 1, pp. 1-16

The Covid-19 outbreak has turned out an opportunity for a recent noticeable increase in online shopping in Vietnam … benefits perception of the consumer and their online shopping activity. The result shows Covid-19 plays a moderating role in …

Persistent link: https://www.econbiz.de/10012654712

The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands

Lee, Hyeri; Chae, Myung-Su; Lew, Yong Kyu - In: Asia Pacific business review 26 (2020) 3, pp. 336-361

Persistent link: https://www.econbiz.de/10012258812

Impact of students' experiences on brand image perception : the case of Vietnamese higher education

Vo Thi Ngoc Thuy; Hoang Doan Phuong Thao - In: International review on public and non-profit marketing 14 (2017) 2, pp. 217-251

Persistent link: https://www.econbiz.de/10011916386

Perception of country of brand origin and country of product manufacturing among Lithuanians and emigrants from Lithuania

Dikčius, Vytautas; Stankevičienė, Gintarė - In: Organizations and markets in emerging economies 1 (2010) 2, pp. 108-122

Persistent link: https://www.econbiz.de/10009354780

Is your perception of "luxury" similar to mine? : a concept made of absolute and relative features

Urkmez, Taylan; Wagner, Ralf - In: Journal of euromarketing 24 (2015) 1, pp. 20-40

Persistent link: https://www.econbiz.de/10011288754

The influence of alcohol on advertising perception and recall during a sports viewing experience

Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10010376554

Factors influencing perceptions of university students towards internet recruitment

Teoh, Wendy Ming Yen; Tan, Sy-cha; Chong, Siong Choy - In: Asian Academy of Management journal : AAMJ 18 (2013) 1, pp. 123-142

Persistent link: https://www.econbiz.de/10010256979

Linking consumer health perceptions to consumption of nonalcoholic beverages

Kim, Hyeyoung; House, Lisa A. - In: Agricultural and resource economics review : ARER 43 (2014) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10010366789

The impact of demographic characteristics on awareness and usage of support groups

Coleman, Linda Jane; Shah, Nehal; Jain, Sanjay - In: Health marketing quarterly 32 (2015) 3, pp. 272-288

Persistent link: https://www.econbiz.de/10011383969

Examining the relationship among servicescape, perceived overall image and customer behavioural intentions in beauty salons : the moderating role of pleasure-arousal-dominance emot...

Kampani, Nidhi; Jhamb, Deepika - In: International journal of services, economics and management 12 (2021) 2, pp. 164-184

Persistent link: https://www.econbiz.de/10012613739

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