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This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from the MCPC 2017. The book showcases research and...
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A unique and far-reaching study of China's contemporary social changes from the perspectives of consumption and consumerism. China has undergone profound social changes, with far-reaching consequences on all walks of life since reform began thirty years ago. To fully understand China's...
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