Purpose: This study examines the process by which eWOM susceptibility moderates the strength of indirect links between the perceived credibility of eWOM messages and the intention to visit a destination via the destination image and the perceived usefulness of these messages. Methods: The...

chapter 1 Introduction -- chapter 2 Mapping the brain -- chapter 3 Neuromarketing: an emerging interdisciplinary science -- chapter 4 The Indian market and the Indian consumer -- chapter 5 Risk analysis and future implication.