Schoonover, Heather A.; Mont, Oksana; Klintman, Mikael - In: Cleaner and responsible consumption 4 (2022), pp. 1-10
Although access-based business models such as product rental hold promise for contributing to sustainable production and consumption, their diffusion is hindered by a lack of consumer acceptance. In order for rental models to resonate with consumers, they must be designed and communicated in a...
