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Konsumentenverhalten
Consumer behaviour
83,165
Theorie
24,296
Theory
23,822
Preismanagement
19,070
Pricing strategy
19,055
Präferenztheorie
9,695
Theory of preferences
9,454
Relationship marketing
9,184
Beziehungsmarketing
9,154
Brand management
7,720
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7,675
USA
7,125
United States
6,772
Brand image
6,747
Markenimage
6,707
Monopol
6,532
Monopoly
5,926
Online-Handel
5,916
Online retailing
5,905
Produktdifferenzierung
5,875
Product differentiation
5,847
Customer satisfaction
5,774
Kundenzufriedenheit
5,613
Deutschland
5,292
Experiment
5,046
Einzelhandel
4,899
Retail trade
4,841
Germany
4,821
Social Web
4,820
Social web
4,818
Online-Marketing
4,707
Internet marketing
4,695
Service quality
4,648
Dienstleistungsqualität
4,609
Brand
4,489
Markenartikel
4,488
Electronic Commerce
4,139
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4,020
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3,697
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Han, Heesup
120
Belk, Russell W.
111
Mattila, Anna S.
101
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Kim, Jungkeun
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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National Bureau of Economic Research
522
Springer Fachmedien Wiesbaden
86
OECD
46
American Marketing Association
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International Energy Agency
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IGI Global
28
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
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Information Resources Management Association
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Institut für Demoskopie Allensbach
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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Universität Mannheim
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Nomos Verlagsgesellschaft
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Axel-Springer-Verlag
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Centro studi investimenti sociali
8
European University Institute / Department of Economics
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Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
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Erasmus Research Institute of Management
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Organisation for Economic Co-operation and Development
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Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
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Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,929
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
521
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
309
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
80,055
EconStor
541
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
Firm behavior under consumer loss aversion
Kim, Sang-Hyun
;
Lee, Jihong
- In:
Seoul journal of economics
27
(
2014
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10010387261
Saved in:
2
Demand shaping through bundling and product configuration : a dynamic multiproduct inventory-pricing model
Song, Jing-Sheng
;
Xue, Zhengliang
- In:
Operations research
69
(
2021
)
2
,
pp. 525-544
Persistent link: https://www.econbiz.de/10012533543
Saved in:
3
Not just about price : how benefit focus determines consumers' retailer pricing strategy preference
Hydock, Chris
;
Wathieu, Luc
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 447-467
Persistent link: https://www.econbiz.de/10014391404
Saved in:
4
Monopoly
versioning of information goods when consumers have group tastes
Wei, Xueqi
;
Nault, Barrie R.
- In:
Production and operations management : an international …
23
(
2014
)
6
,
pp. 1067-1081
Persistent link: https://www.econbiz.de/10010382545
Saved in:
5
Beliefs and consumer search in a vertical industry
Janssen, Maarten C. W.
;
Shelegia, Sandro
-
2018
Persistent link: https://www.econbiz.de/10011875908
Saved in:
6
Daily-deal market with consumer retention : price discrimination or quality differentiation
Tang, Yao
;
Chen, Rachel R.
;
Guan, Xu
- In:
Omega : the international journal of management science
102
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012514479
Saved in:
7
Selling to consumers with endogenous types
Boone, Jan
(
contributor
);
Shapiro, Joel Andrew
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003376925
Saved in:
8
Selling to consumers with endogenous types
Boone, Jan
;
Shapiro, Joel Andrew
-
2006
Persistent link: https://www.econbiz.de/10003388705
Saved in:
9
Selling to consumers with endogenous types
Boone, Jan
(
contributor
);
Shapiro, Joel Andrew
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003395695
Saved in:
10
When a boundedly rational monopolist meets consumers with reference dependent preferences
Tramontana, Fabio
- In:
Journal of economic behavior & organization : JEBO
184
(
2021
),
pp. 30-45
Persistent link: https://www.econbiz.de/10012600843
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