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Usman, Osly
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Filieri, Raffaele
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Rather, Raouf Ahmad
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Prentice, Catherine
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Wangenheim, Florian von
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Das, Gopal
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Hyun, Sunghyup Sean
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Ko, Eunju
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Kumar, Vikas
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Lemon, Katherine N.
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Rita, Paulo
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So, Kevin Kam Fung
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Vrontis, Demetris
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
Haufe-Lexware GmbH & Co. KG
1
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1
INSEAD
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Journal of retailing and consumer services
588
Journal of business research : JBR
520
International journal of hospitality management
193
The journal of services marketing
126
The journal of product & brand management
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International journal of internet marketing and advertising : IJIMA
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Psychology & marketing
110
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Cogent business & management
98
Journal of travel and tourism marketing
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Journal of the Academy of Marketing Science
91
Journal of hospitality marketing & management
90
International journal of contemporary hospitality management
88
Asia Pacific journal of marketing and logistics
87
Technological forecasting & social change : an international journal
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Journal of strategic marketing
80
Journal of marketing
74
International journal of consumer studies
73
Journal of retailing
72
Tourism management : research, policies, practice
72
The service industries journal
71
Journal of promotion management : innovations in planning and applied research
70
International journal of electronic marketing and retailing : IJEMR
69
Journal of internet commerce
68
Journal of marketing communications
66
Marketing intelligence & planning
66
European journal of marketing : EJM
65
Industrial marketing management : the international journal for industrial and high-tech firms
62
The international review of retail, distribution and consumer research
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of marketing management : MM
57
Journal of service management
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
SpringerLink / Bücher
55
Services marketing quarterly
52
International journal of retail & distribution management
51
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ECONIS (ZBW)
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OLC EcoSci
6
EconStor
5
USB Cologne (EcoSocSci)
1
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1
Leveraging philanthropic behavior for customer support : the case of user support forums
Jabr, Wael
;
Mookerjee, Radna
;
Tan, Yong
;
Mookerjee, Vijay S.
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 187-208
Persistent link: https://www.econbiz.de/10010258245
Saved in:
2
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
3
Comparing consumer-produced product reviews across multiple websites with sentiment classification
He, Wu
;
Zhang, Zuopeng
;
Akula, Vasudeva
- In:
Journal of organizational computing and electronic commerce
28
(
2018
)
2
,
pp. 142-156
Persistent link: https://www.econbiz.de/10011900112
Saved in:
4
The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
5
Discovering cultural differences in online consumer product reviews
Wang, Yu
;
Wang, Zhigang
;
Zhang, Dongsong
;
Zhang, Ru
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10012153963
Saved in:
6
Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a
text
mining approach
Lee, Minwoo
;
Jeong, Miyoung
;
Lee, Jongseo
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 762-783
Persistent link: https://www.econbiz.de/10011687726
Saved in:
7
An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
Saved in:
8
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
9
Big social data and customer decision making in vegetarian restaurants : a combined machine learning method
Nilashi, Mehrbakhsh
;
Hossein Ahmadi
;
Arji, Goli
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012648898
Saved in:
10
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
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