The aim of this study is to analyze the correlation between concept perceptions and people’s attitudes in halal tourism, development perceptions and people’s attitudes, attitude and people’s interest, concept perceptions and people’s interest, development perceptions and people’s...

Alphabet theory is a framework that combines several theoretical elements of individual consumers: norm belief value theory (V.B.N.), Attitude Behavior Context Theory (A.B.C.), knowledge (K), information seeking (I.S.), context (C), habit (H), and demographics (D). This framework proposes that...

Word of mouth (WOM) and observational learning (OL), as two types of social interaction, have been generally discussed by researchers. And both have a significant impact on consumer purchasing decisions. Online shopping has also begun in Indonesia, but consumers are not accustomed to shopping...

The purpose of this study is to analyze whether ease of use has a significant effect on customer satisfaction, to analyze whether trust has a significant effect on customer satisfaction, to analyze whether service quality has a significant effect on customer satisfaction, to analyze whether...

The purpose of this study is to analyze the significant effect of green perceived risk on green purchase intention, to analyze the significant effect of green viral communication on green purchase intention, to analyze the significant effect of green perceived value on green purchase intention,...

Self-image congruence is recognized as an essential construct in explaining and predicting various aspects of consumer behavior. This study aims to analyze the impact of self-image congruity and restaurant evaluation on behavioral intention to return to the restaurant. This research will use a...

The purpose of this study was to test the antecedents of overall customer satisfaction using the expectation confirmation theory and Kano's model. Data analysis methods used PLS-SEM. The sampling technique used purposive sampling. The sample analyzed in this study amounted to 200 respondents....