Narrow search
Showing 1 - 3 of 3
Cover Image
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen; Cherian, Joseph A.; Fu, Wei - In: The journal of product & brand management 19 (2010) 2, pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Cover Image
Determinants of recycling behavior : a synthesis of research results
Hornik, Jacob; Cherian, Joseph A.; Madansky, Michelle; … - In: The journal of socio-economics 24 (1995) 1, pp. 105-127
Persistent link: https://www.econbiz.de/10001185077
Cover Image
Narratives of technology consumption in the face of marketplace discrimination
Ekpo, Akon E.; DeBerry-Spence, Benet; Henderson, … - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 451-463
Persistent link: https://www.econbiz.de/10011964328