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Guo, Yue
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Li, Xiaotong
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Electronic commerce research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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1
Virtual item purchase behavior in virtual worlds : an exploratory investigation
Guo, Yue
;
Barnes, Stuart
- In:
Electronic commerce research
9
(
2009
)
1/2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10003851293
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2
Purchase behavior in virtual worlds : an empirical investigation in Second Life
Guo, Yue
;
Barnes, Stuart
- In:
Information & management : the internat. journal of …
48
(
2011
)
7
,
pp. 303-312
Persistent link: https://www.econbiz.de/10009389597
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3
Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
4
Platform competition in the sharing economy : understanding how ride-hailing services influence new car purchases
Guo, Yue
;
Li, Xiaotong
;
Zeng, Xiaohua
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1043-1070
Persistent link: https://www.econbiz.de/10012198651
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