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Konsumentenverhalten
Wettbewerb
40,177
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35,827
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16,889
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16,867
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12,758
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12,446
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11,637
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9,071
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7,979
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7,833
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3,512
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3,511
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3,468
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3,024
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3,022
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3,020
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2,927
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2,883
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2,783
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2,497
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2,466
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2,461
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2,438
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2,226
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2,142
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Phau, Ian
43
Loureiro, Sandra Maria Correia
34
Huber, Frank
28
Septianto, Felix
28
Gierl, Heribert
27
Ko, Eunju
27
Melewar, T. C.
26
Pelsmacker, Patrick de
26
Dawes, John
25
Sarkar, Abhigyan
24
Dens, Nathalie
23
Diamantopoulos, Adamantios
23
Han, Heesup
23
Keller, Kevin Lane
23
Bang, Nguyen
21
Romaniuk, Jenni
20
Wiedmann, Klaus-Peter
20
Bagozzi, Richard P.
19
Bauer, Hans H.
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Torres, Ivonne M.
18
Veloutsou, Cleopatra
18
Dubé, Jean-Pierre
17
Esch, Franz-Rudolf
17
Gázquez-Abad, Juan Carlos
17
Pauwels, Koen
17
Usman, Osly
17
Zúñiga, Miguel Ángel
17
Bronnenberg, Bart J.
16
Diehl, Sandra
16
Eisend, Martin
16
Fournier, Susan
16
Hildebrandt, Lutz
16
Ilicic, Jasmina
16
Martínez-López, Francisco J.
16
Park, C. Whan
16
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Springer Fachmedien Wiesbaden
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Verlag Dr. Kovač
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American Marketing Association
3
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Center of Market Oriented Product and Production Management
2
Chambre de commerce et d'industrie de Paris
2
Europäische Kommission
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
INSEAD
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Allgemeiner Deutscher Automobil-Club
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Association of National Advertisers
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Athens Institute for Education and Research
1
Avenir Suisse
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Boston College / Department of Economics
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Center for Economic Research <Tilburg>
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Foerder Institute for Economic Research <Tēl-Āvîv>
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Journal of business research : JBR
520
Journal of retailing and consumer services
340
The journal of brand management : an international journal
298
The journal of product & brand management
295
Journal of marketing communications
172
Psychology & marketing
161
International journal of advertising : the review of marketing communications
141
European journal of marketing : EJM
108
Asia Pacific journal of marketing and logistics
106
Journal of promotion management : innovations in planning and applied research
106
International journal of advertising : the quarterly review of marketing communications
102
International journal of hospitality management
94
Marketing letters : a journal of research in marketing
90
Journal of promotion management : JPM
89
International journal of internet marketing and advertising : IJIMA
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of international consumer marketing
79
Marketing intelligence & planning
73
The journal of consumer marketing
73
Journal of advertising research
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
Journal of marketing research : JMR
68
Journal of marketing
65
SpringerLink / Bücher
63
Journal of fashion marketing and management
62
International journal of consumer studies
61
Journal of global marketing
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
Cogent business & management
60
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of marketing management : MM
60
Journal of the Academy of Marketing Science
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
International marketing review
54
Journal of strategic marketing
52
Journal of advertising : official publication of the American Academy of Advertising
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of retailing
50
European journal of marketing
47
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ECONIS (ZBW)
11,635
EconStor
25
OLC EcoSci
3
BASE
2
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
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11661
Personalized pricing and
competition
Rhodes, Andrew
;
Zhou, Jidong
-
2022
Persistent link: https://www.econbiz.de/10013326509
Saved in:
11662
Personalized pricing and
competition
Rhodes, Andrew
;
Zhou, Jidong
-
2022
Persistent link: https://www.econbiz.de/10013202868
Saved in:
11663
Within-
brand
or cross-
brand
: the trade-in option under consumer switching costs
Dong, Rong
;
Wang, Nengmin
;
Jiang, Bin
;
He, Qidong
- In:
International journal of production economics
255
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014281607
Saved in:
11664
Consumers' decision-making under Salop's model : key study on Starbucks Prague and Richmond business model
Kucera, Oldrich
;
Kaderabkova, Bozena
- In:
International journal of economic sciences : IJoES
12
(
2023
)
1
,
pp. 102-132
Persistent link: https://www.econbiz.de/10014288310
Saved in:
11665
Overcoming choice inertia through social interaction : an agent-based study of mobile subscription decision
Saha, Barsha
;
Martínez-García, Miguel
;
Bhattacharya, …
- In:
Games
13
(
2022
)
3
,
pp. 1-16
competition
. Moreover, in environments with low neighborhood effects and a stronger inertia threshold, firms are able to maintain …
Persistent link: https://www.econbiz.de/10013367758
Saved in:
11666
Personalized pricing and
competition
Rhodes, Andrew
;
Zhou, Jidong
-
2024
Persistent link: https://www.econbiz.de/10014525914
Saved in:
11667
Understanding consumers' decisions to adopt technology-enabled transformative services
Schuster, Lisa
;
Drennan, Judy
;
Lings, Ian
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 846-864
Persistent link: https://www.econbiz.de/10011416848
Saved in:
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