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How social capital impacts the purchase intention of sustainable fashion products
Kim, Juran; Kang, Seungmook; Lee, Ki Hoon - In: Journal of business research : JBR 117 (2020), pp. 596-603
Persistent link: https://www.econbiz.de/10012288056
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Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of business research : JBR 130 (2021), pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
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The effect of perceived agility on intention to reuse omni-channel : focused on mediating effect of integration quality of omni-channel
Son, Sang-chul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global fashion marketing : JGfM 12 (2021) 4, pp. 375-389
Persistent link: https://www.econbiz.de/10012627135
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The effect of corporate social responsibility and corporate social irresponsibility : why company size matters based on consumers' need for self-expression
Jung, Hyukjin; Bae, Joonheui; Kim, Hanku - In: Journal of business research : JBR 146 (2022), pp. 146-154
Persistent link: https://www.econbiz.de/10013271384
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The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
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Affective motives to play online games
Bae, Joonheui; Koo, Dong-Mo; Mattila, Pekka - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 174-184
Persistent link: https://www.econbiz.de/10011572131
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Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
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The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
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An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
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The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms
Bae, Sung Hun; Bae, Joonheui; Jo, Seonggeun - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 756-772
Persistent link: https://www.econbiz.de/10014486777