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This research investigated consumers' purchase intention and preferences for face masks during the COVID-19 global pandemic. The Theory of Planned Behavior (TPB) was used as the theoretical framework. Empirical data (with 215 valid responses) were collected nationwide from the United States via...
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The prevalence of information technology (IT) and information systems (IS) provides opportunities for enterprises to sustain open innovation. However, information silos that appeared with IS use have made IS inconvenient and thus impeded enterprises' open innovation. The present study,...
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needs through the proper purchase decision process. We must also observe the internal and external factors that influence … panic buyers) on the level of satisfaction, and (4) examine if the buyer experience has a moderating effect between the … satisfaction is not supported. Related to a moderation analysis, that the buyer experience has a significant effect on the …
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This paper introduces an innovative model designed to predict the optimal product prototype within the framework of sustainable development. The model takes into account both quality and environmental impact throughout the entire life cycle of the product, with a specific focus on light electric...
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