"When people encounter goods in the marketplace - sugar, clothes, phones, etc. - there is a slim chance they will seek information about the origins of those goods. Far more likely is that the goods will remain anonymous, and the labor that went into making them, the supply chain through which...

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description