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Psychological and relational moderators for the relationship between brand equity and its consequences
Liao, Ying Kai; Giang Nu To Truong; Phuong Minh Binh Nguyen - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 93-116
Persistent link: https://www.econbiz.de/10012427434
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A model of destination consumption, attitude, religious involvement, satisfaction, and revisit intention
Liao, Ying Kai; Wu, Wann-Yih; Giang Nu To Truong; … - In: Journal of vacation marketing 27 (2021) 3, pp. 330-345
Persistent link: https://www.econbiz.de/10012593269
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The antecedents and consequences of the customer's attitude toward social media adoption : a meta-analytic approach
Liao, Ying Kai; Tuan Cong Dao; That Thi Pham - In: International journal of services and standards : IJSS 13 (2023) 3/4, pp. 160-194
Persistent link: https://www.econbiz.de/10014430198
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The antecedents of customers’ attitude and behavioral intention of using e-banking : the moderating roles of social influence and customers’ traits
Liao, Ying Kai; Hong-Loc Thi Nguyen; Tuan Cong Dao; … - In: Journal of financial services marketing 29 (2024) 3, pp. 1037-1061
Persistent link: https://www.econbiz.de/10015061466