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Antecedents and consequences of self-congruity
Roy, Rajat; Rabbanee, Fazlul K. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 444-466
Persistent link: https://www.econbiz.de/10011309592
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Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: Marketing intelligence & planning 34 (2016) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10011459210
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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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Consumers' willingness to pay for plants protected by beneficial insects - Evidence from two stated-choice experiments with different subject pools
Lehberger, Mira; Grüner, Sven - In: Food policy : economics planning and politics of food … 102 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012817172
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In pursuit of happiness : disentangling sustainable consumption, consumer alienation, and social desirability
Chéron, E.; Sudbury-Riley, L.; Kohlbacher, Florian - In: Journal of consumer policy : consumer issues in law, … 45 (2022) 2, pp. 149-173
Persistent link: https://www.econbiz.de/10013271710
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"Look at me, I'm buying organic" : the effects of social pressure on organic food purchases
Kim, Seon-Woong; Lusk, Jayson L.; Brorsen, B. Wade - In: Journal of agricultural and resource economics : JARE ; … 43 (2018) 3, pp. 364-387
Persistent link: https://www.econbiz.de/10011960974