The research about responsible consumption began during the 70’s decade, but recently it became extremely relevant due to global warming and increasing social demands. In this regard, our research tries to determine the effects of moral outrage on consumers’ perceived values of socially...

The recent preoccupations of national institutions and organizations and, especially of European and global institutions, regarding the responsible consumption of raw materials, resources and materials became more and more intense in the last years. In the same time, they contribute to the...

The South Korean Ministry of Environment, Korea Environmental Industry and Technology Institute, Ministry of Economy and Finance, and Public Procurement Service are working collaboratively to promote green purchasing policies across all levels of South Korean government. A primary reason for...

In 2019, the Spanish government published a Presidential Order approving the General State Administration’s Green Public Procurement Plan. This plan covers all public administrations including the General State Administration, its autonomous bodies, and social security management entities. Its...

The Japanese Ministry of Environment is promoting green purchasing policies across all levels of Japanese government. A primary reason is that green purchasing policies have the potential to significantly reduce carbon impacts across the globe and can help Japan achieve its carbon emissions...

Previous research on sustainability and health-related product labels has sought to develop segmentation frameworks based on consumers' self-reports. However, consumers are likely to overstate the effect that these labels have on their purchasing behavior. Moreover, existing consumer...

China's growing consumption is a policy objective (CCCPC, 2016), and commercial success for online retailers, such as Alibaba (Lucas, 2017) that serve China's large number of netizens. Within China's thriving social media, WeChat is a world leading innovator (Yu, 2017). With innovation of its...

Research studies on brand transgression (BT), service failure and recovery (SFR), and product-harm crisis (PHC) appear to have a common focus, yet the three streams developed surprisingly independently and with limited reference to one another. This situation is unfortunate because all three...

In the article we focus on the impact of corporate social responsibility of pharmaceutical companies on buyers of OTC drugs on social media websites. To determine whether consumer trust acted as a mediator between safety and information and virtual brand loyalty, we performed mediation analysis...

There has been enormous growth in the Australian market for free range egg, pork and chicken meat products and significant contention over the use of terms such as "free range", "free to roam", "bred free range" and "sow stall free". This chapter critically examines the degree to which free...