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A dynamic model of health insurance choices and healthcare consumption decisions

Mehta, Nitin; Ni, Jian; Srinivasan, Kannan; Sun, Baohong - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 338-360

Persistent link: https://www.econbiz.de/10011695366

Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior

Sun, Baohong; Neslin, Scott; Srinivasan, Kannan - 2002

Logit choice models have been used extensively to study consumer choice behavior and promotion response. A common finding is that promotion has a strong effect on brand choice. This paper examines whether brand switching elasticities derived from these models may be over-estimated due to...

Persistent link: https://www.econbiz.de/10014117114

A dynamic model of brand choice when price and advertising signal product quality

Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125

Persistent link: https://www.econbiz.de/10003791802

Why do consumers buy extended service contracts?

Chen, Tao; Kalra, Ajay; Sun, Baohong - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 611-623

Persistent link: https://www.econbiz.de/10003919309

Stated intentions and purchase behavior : a unified model

Sun, Baohong; Morwitz, Vicki G. - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 356-366

Persistent link: https://www.econbiz.de/10008810594

The impact of advertising on consumer price sensitivity in experience goods markets

Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Quantitative marketing and economics : QME 6 (2008) 2, pp. 139-176

Persistent link: https://www.econbiz.de/10003707869

A simple test for distinguishing between internal reference price theories

Erdem, Tülin; Katz, Michael L.; Sun, Baohong - In: Quantitative marketing and economics : QME 8 (2010) 3, pp. 303-332

Persistent link: https://www.econbiz.de/10008652536

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10009548703

An empirical analysis of consumer purchase decisions under bucket-based price discrimination

Sun, Yacheng; Li, Shibo; Sun, Baohong - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 646-668

Persistent link: https://www.econbiz.de/10011372806

The squeaky wheel gets the grease : an empirical analysis of customer voice and firm intervention on Twitter

Ma, Liye; Sun, Baohong; Kekre, Sunder - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 627-645

Persistent link: https://www.econbiz.de/10011372817