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This paper shows that the correlation between the Net Promoter Score and consumers' Willingness To Pay in five European mobile markets is very strong. The Net Promoter Score is provided by a survey and the Willingness To Pay is calculated using the "Spokes Model" which is an economic model based...
Persistent link: https://www.econbiz.de/10009375128
This paper shows that the correlation between the Net Promoter Score and consumers Willingness To Pay in five European mobile markets is very strong. The Net Promoter Score is provided by a survey and the Willingness To Pay is calculated from the “Spokes Model” which is an economic model...
Persistent link: https://www.econbiz.de/10012940431
We assess how the advent of smartphones affected consumer switching costs in the mobile communications market, using data from two surveys conducted in South Korea. A nested logit random utility model is employed to explain consumers' choice over service type and carrier, and to estimate...
Persistent link: https://www.econbiz.de/10012945949
This paper focuses on competition between an incumbent and an entrant when only the entrant's quality is unknown to (some) consumers. The incumbent may or may not know the entrant's quality. The model reveals a separating equilibrium where the entrant's high price signals its high quality when...
Persistent link: https://www.econbiz.de/10014126519
By April 2013, the FCC's recent bill-shock agreement with cellular carriers requires consumers be notified when exceeding usage allowances. Will the agreement help or hurt consumers? To answer this question, we estimate a model of consumer plan choice, usage, and learning using a panel of...
Persistent link: https://www.econbiz.de/10010195106
We analyze firms incentives to bundle and tie in the telecommunications industry. As a first step, we develop a discrete-choice demand model where firms sell products that may combine several services in bundles, and consumers choose assortments of different types of products available from...
Persistent link: https://www.econbiz.de/10010470682
Previous research has argued that telecommunications networks under nonlinear pricing cannot use reciprocal access charges as an instrument of collusion as long as the market is mature and there is either full participation or an exogenous participation rate. This paper shows that (even...
Persistent link: https://www.econbiz.de/10014061824
There is growing evidence that low-quality customer service prevails in the mobile telecommunications industry. In this paper we provide theoretical support to this empirical observation by using simple game theoretical models where inefficient low-quality service levels are part of an...
Persistent link: https://www.econbiz.de/10014040056
Increased sales due to promotions could be at the expense of competitors: such sales come from consumers with relatively weak brand preferences. However, increased sales from brand loyal consumers could well cannibalize sales of the promoted brand. An unintended consequence of promotions is that...
Persistent link: https://www.econbiz.de/10012856272
This paper examines mobile termination fees and their regulation when networks are asymmetric in size. It is demonstrated that with consumer ignorance about the exact termination rates (a) a mobile network's termination rate is the higher the smaller the network's size (as measured through its...
Persistent link: https://www.econbiz.de/10010263389