Consumers' intertemporal preferences have been studied across multiple theoretical and applied areas. This article outlines research showing that the context in which intertemporal preferences are expressed matters, as well as research exploring the mechanisms that account for these effects....

Calorie labeling, an increasingly common policy intervention, has had mixed effects on consumer food choices. We show that visual salience of the calorie labels, rather than merely information content or format, is the key to reducing calorie. Our findings indicate that effective labeling, more...

Reference price theories have dominated research into how consumers evaluate prices and make price-based choices. Given the widespread acceptance of reference price theories, it is notable that so little consideration has been given to what happens when the central assumption of these theories...

When are people sensitive to the magnitude of numerical information presented in unfamiliar units, such as a price in a foreign currency or a measurement of an unfamiliar product attribute? We propose that people exhibit deliberational blindness, a failure to consider the meaning of even...

Calorie labeling, an increasingly common policy intervention, has had mixed effects on consumer food choices. We show that visual salience of the calorie labels, rather than merely information content or format, is the key to reducing calorie. Our findings indicate that effective labeling, more...

Reference price theories have dominated research into how consumers evaluate prices and make price-based choices. Given the widespread acceptance of reference price theories, it is notable that so little consideration has been given to what happens when the central assumption of these theories...