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Behavioral Intention to Use Knowledge Sharing Tools : Positive and Negative Affect on Affective Technology Acceptance Model

Lee, Angela - 2017

This study examines the affective aspect of the technology acceptance by extending TAM with positive and negative affect as external construct. This research attempts to study on the Knowledge workers that work in the Multimedia Super Corridor (MSC)-status organizations to understand their...

Persistent link: https://www.econbiz.de/10012944385

Path analysis of atmospherics and convenience on flow : the mediation effects of brand affect and brand trust

Fon Sim Ong; Kok Wei Khong; Faziharudean, Tengku M.; … - In: The international review of retail, distribution and … 22 (2012) 3, pp. 277-291

Persistent link: https://www.econbiz.de/10009571541

Persuasive communication : a study of major attitude-behavior theories in a social media context

Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 14 (2015) 1, pp. 42-64

Persistent link: https://www.econbiz.de/10011432398

Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers

Kok Wei Khong; Wu, You Li - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 157-177

Persistent link: https://www.econbiz.de/10009765613

An exploratory investigation of study-abroad online information cues

Teng, Shasha; Kok Wei Khong - In: Journal of teaching in international business 26 (2015) 3, pp. 177-196

Persistent link: https://www.econbiz.de/10011434401

Determinants of negative word-of-mouth communication using social networking sites

Balaji, M. S.; Kok Wei Khong; Chong, Alain Yee Long - In: Information & management : the internat. journal of … 53 (2016) 4, pp. 528-540

Persistent link: https://www.econbiz.de/10011495336

Conceptualising cues in social media

Teng, Shasha; Kok Wei Khong - In: International journal of internet marketing and … 9 (2015) 3, pp. 233-253

Persistent link: https://www.econbiz.de/10011498036

Shopper perception and loyalty : a stochastic approach to modelling shopping mall behaviour

Kok Wei Khong; Fon Sim Ong - In: International journal of retail & distribution management 42 (2014) 7, pp. 626-642

Persistent link: https://www.econbiz.de/10010387836

The mediating effect of mood on in-store behaviour among Muslim shoppers

Syuhaily Osman; Fon Sim Ong; Md. Nor Othman; Kok Wei Khong - In: Journal of Islamic marketing : JIMA 5 (2014) 2, pp. 178-197

Persistent link: https://www.econbiz.de/10010389521

Antecedents of green brand equity : an integrated approach

Pui Fong Ng; Butt, Muhammad Mohsin; Kok Wei Khong; Fon … - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 203-215

Persistent link: https://www.econbiz.de/10010363440