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The missing link between corporate social responsibility and consumer trust : the case of Fair Trade products

Castaldo, Sandro; Perrini, Francesco; Misani, Nicola; … - In: Journal of business ethics : JOBE 84 (2009) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10003805799

The relationship between corporate responsibility and brand loyalty in retailing : the mediating role of trust

Perrini, Francesco; Castaldo, Sandro; Misani, Nicola; … - In: Global challenges in responsible business, (pp. 191-214). 2010

Persistent link: https://www.econbiz.de/10003996919

The impact of corporate social responsibility associations on trust in organic products marketed by mainstream retailers : a study of Italian consumers

Perrini, Francesco; Castaldo, Sandro; Misani, Nicola; … - In: Business strategy and the environment 19 (2010) 8, pp. 512-526

Persistent link: https://www.econbiz.de/10008797233

Consumers’ Behavior Toward Green Products : A Signalling Theory Approach

Schena, Rosamartina - 2018

Marketing is changing over time, giving value not only to customer satisfaction but also to environmental heritage, for a sustainable economy. The importance of the natural environment related to marketing brought many academics and professionals to define green marketing, although today there...

Persistent link: https://www.econbiz.de/10012927149

The competition between private label and national brand through the signal of Euro-leaf

Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181

Persistent link: https://www.econbiz.de/10014466924