While product modularity is often advocated as a design strategy in the operations management literature, little is known about how customers respond to modular products. In this research we undertake several experiments to explore consumer response to modularly upgradeable products in settings...

This paper investigates the relationship between waiting time and subsequent purchase decisions. The prior literature assumes that purchase decisions are independent from the waiting time. In contrast, we find that when people spend a longer time waiting in a line, they tend to consume more. We...

Problem Definition: We study a retailer's category management strategy and interactions with its supply chain partners in a setting in which increasing the store brand (SB) market share in a focal category improves the retailer's overall profitability by creating demand spillover to other...