Problem definition: Customers typically judge a service's waiting based on their perception, which is often longer than the actual waiting time. Thus, managing perceived waiting time is key for service providers and leads to various psychology-based approaches, including a rising star -- Virtual...

E-commerce activities on social platforms, namely social commerce, reached $474.8 billion worldwide in 2020, and it is expected to show a 28.4% yearly growth rate over the next eight years. This paper studies how customers' search and purchase patterns differ between a major online retailers'...