By allowing individuals to be permanently connected to the Internet, mobile devices ease the way information can be accessed and shared online, but also raise novel privacy challenges for end users. Recent behavioral research on “soft” or “asymmetric” paternalism has begun exploring ways...

Although online retailers detail their privacy practices in online privacy policies, this information often remains invisible to consumers, who seldom make the effort to read and understand those policies. This paper reports on research undertaken to determine whether a more prominent display of...

We conducted an in-lab user study with 24 participants to explore the usefulness and usability of privacy choices offered by websites. Participants were asked to find and use choices related to email marketing, targeted advertising, or data deletion on a set of nine websites that differed in...

In a series of experiments, we examined how the timing impacts the salience of smartphone app privacy notices. In a web survey and a field experiment, we isolated different timing conditions for displaying privacy notices: in the app store, when an app is started, during app use, and after app...

Game-theoretic models of marketing channels typically rely on simplifying assumptions that, from a behavioral perspective, often appear naïve. However, behavioral researchers have produced such an abundance of behavioral regularities that they are impossible to incorporate into game-theoretic...

Among the many factors that can elicit privacy concerns and affect privacy behavior, some are sensorial: detecting the presence of others through our senses. Human beings may be wired to react to sensorial cues and rely, in part, on them to assess the privacy ramifications of their actions....