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Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
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The clients of special events and specific marketing communication
Barbu, Florentina-Simona; Maxim, Olga-Irina - In: Journal of economics and business research 20 (2014) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10010440704
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The experience economy : work is theatre & every business a stage
Pine, B. Joseph; Gilmore, James H. - 1999
Persistent link: https://www.econbiz.de/10000679836
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Handbook on brand and experience management
Schmitt, Bernd (ed.) - 2008
Persistent link: https://www.econbiz.de/10003640687
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Events i den Danske oplevelsesøkonomi
Nielsen, Jens - 2008 - 1. udg.
Persistent link: https://www.econbiz.de/10003742437
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Die Revolte der Konsumenten
Baumgartner, Ekkehart - In: Schauplätze dreidimensionaler Markeninszenierung : …, (pp. 497-504). 2008
Persistent link: https://www.econbiz.de/10003743659
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A framework for managing customer experiences
Schmitt, Bernd - In: Handbook on brand and experience management, (pp. 113-131). 2008
Persistent link: https://www.econbiz.de/10003788988
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Some issues concerning the concept of experiential marketing
Raghunathan, Rajagopal - In: Handbook on brand and experience management, (pp. 132-143). 2008
Persistent link: https://www.econbiz.de/10003788993
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Shopping streets versus shopping malls : determinants of agglomeration format attractiveness from the consumers' point of view
Teller, Christoph - In: The international review of retail, distribution and … 18 (2008) 4, pp. 381-403
Persistent link: https://www.econbiz.de/10003771915