Stand-alone marketing models are well-suited to deal with different behavioral features such as variation in transaction frequency (customer heterogeneity with latent classes), recency and attrition (“buy ‘till you die” models), and more general changes in customer transaction rates...

Purpose: The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between the clients assisted and sales variables, to discover which of the two...

Since household consumption depends among others on income, it will be of interest to examine the change of household consumption structure due to income changes. This will be useful to supply chain management as well as policy makers. Our sample refers to Western Europe, USA and Japan during...

It is often claimed that technology improves product quality, which in turn increases consumption although the product price goes up. The question is if this still holds true at national level and especially after the outburst of the economic crisis. Present model hints a major problem that of...

The Web has become a major laboratory of what consumers search, comment upon, and purchase in the real economy. This paper leverages a mash-up of online Google search and of social media (Twitter, Facebook, and others) to “nowcast” the relative product sales performance of telecoms companies...

As demonetization in India brought a sudden stir in the country, a need for online banking and mobile banking has risen drastically. This need directed the Indians to start looking towards digital money. The Government of India introduced the BHIM app, a mobile banking app which allows users to...

We created a unique data set based on social media data by collecting and geo-localising all the tweets of 54 thousand Swedish citizens from January 2019 to June 2019. This allows us to construct an attractive individual-level measure of preferences for pro-environmental behavior. We demonstrate...

This paper introduces a novel monthly consumption indicator: the IZA / Fable Data consumption indicator for Germany. It is based on credit card transactions data collected and anonymised by Fable Data from 2017 onwards. We study some of the properties of the data and use a so-called "one year...

Basu (2006) argues that the prevalence of 99 cent prices in shops can be explained with rational consumers who disregard the rightmost digits of the price. This bounded rational behaviour leads to a Bertrand equi- librium with positive markups. We use data from an Austrian price com- parison...

Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an...