Under the context of digital health, I explore the potential opportunity costs associated with giving customers a sense of success. Using large-scale data from a popular mobile fitness application, I show that many users who enjoy certain past successes need not necessarily upgrade to the...

Do TV program features affect consumer viewing and attention behaviors differently? How should a planner design TV contents to increase viewer engagement to programs and commercials? Using unique individual-level data containing high-frequency logs which detail whether viewers are {\em...

In many firms, incentivized salespeople with private information about their customers are responsible for customer relationship management (CRM). Private information can help the firm by increasing sales efficiency, but it can also hurt the firm if salespeople use it to maximize own...

The digital age is transforming consumer health. Yet digital health technologies are often researched, developed, marketed, and used without focusing on how they fit within a broader framework. We present a consumer-centric 3x3 framework wherein the digital age introduces three key affordances...

This research explores the justification and implications of incorporating consumption variety into mobile-based food recommendation systems. Our study makes use of data from a popular mobile fitness app, in which we are able to observe large volumes of daily food logs of thousands of users. We...

This paper studies the impact of the online grocery retail channel on the variety and composition of shopping baskets. We use data from around one million shopping trips that capture both offline (brick-and-mortar) and online (Instacart) shopping behavior. We use unsupervised machine learning...