investigate consumer mobile payment adoption behavior, we develop a Bayesian learning structural model using a rich data set from … JD.com, the largest direct selling online retailer in China. We find that there exist two significant learning processes … on consumer mobile payment adoption, i.e., mobile channel learning and online payment learning. On average, mobile …

learning models and naive strategies using several evaluation metrics to evaluate the added value. The study uses an empirical …. The study also employs a reinforcement learning approach, as an extension of a RS, to quantify the exposure effect and …