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Importance-performance and segmentation : an application at a biosphere reserve in Vietnam
Vaske, Jerry J.; Kiriakos, Rachel; Cottrell, Stuart P.; … - In: Journal of travel and tourism marketing 26 (2009) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10003820475
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Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
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Determinants of organisational customers' perceived value and repurchase intention : an empirical study of B2B general insurance across Vietnam
Xuan Nhi Nguyen; Mai Ngoc Khuong; Mai Thuy Minh Doan; … - In: Journal for global business advancement : JGBA 12 (2019) 5, pp. 693-720
Persistent link: https://www.econbiz.de/10012392292
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Do green practices elicit a guest's loyalty? : empirical evidence from Vietnam
Mai Ngoc Khuong; Phan Thi Huong Nhi; An Khoa Truong Nguyen - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 738-763
Persistent link: https://www.econbiz.de/10014375398
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The effects of restaurant green practices on customer intention to purchase eco-friendly products : evidence from Vietnam
Mai Ngoc Khuong; Nhan, Do Hanh; Nguyen Thi Minh Phuong - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 41 (2023) 1, pp. 205-248
Persistent link: https://www.econbiz.de/10014530171