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The use of social media and the prevalence of depression : a multi-country examination of value co-creation and consumer well-being
Griffith, David A.; Lee, Hannah S.; Yalcinkaya, Goksel - In: International marketing review 39 (2022) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10013169622
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A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.; Taylor, Charles Raymond; Hill, … - In: Journal of international marketing 19 (2011) 2, pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
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Consumer complicity across emerging markets
Chaudhry, Peggy E.; Hill, Ronald Paul; Stumpf, Stephen A.; … - In: Measurement and research methods in international marketing, (pp. 223-239). 2011
Persistent link: https://www.econbiz.de/10009377901
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Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy : an examination in Italy and the US
Rubera, Gaia; Ordanini, Andrea; Griffith, David A. - In: Journal of international business studies : JIBS ; an … 42 (2011) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10009154385