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US consumer behavior during a pandemic : precautionary measures and compensatory consumption

Workman, Jane E.; Lee, Seung-Hee - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-13

This study's purposes were to examine how selected demographic variables affect frequency of use of precautionary measures when shopping for clothing in retail stores; and how uncertainty avoidance/ambiguity intolerance and fashion innovativeness affect (a) precautionary measures used when...

Persistent link: https://www.econbiz.de/10014289202

The effect of consumers' involvement and innovativeness of the utilization of fashion wardrobe

Choo, Ho Jung; Sim, So Yun; Lee, Ha Kyung; Kim, Ha Bin - In: International journal of consumer studies 38 (2014) 2, pp. 175-182

Persistent link: https://www.econbiz.de/10010258192

Romanian young adults' attitudes regarding luxury fashion brands : a behavioral identity perspective

Puiu, Andreea-Ionela - In: International journal of applied behavioral economics : … 10 (2021) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10012518160

Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers

Gentina, Elodie; Shrum, L. J.; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 12, pp. 5785-5792

Persistent link: https://www.econbiz.de/10011597508

Materialism, fashion involvement, fashion innovativeness and use innovativeness : exploring direct and indirect relationships

Gautam, Vikas; Sharma, Vikram - In: Theoretical economics letters 8 (2018) 11, pp. 2444-2459

Persistent link: https://www.econbiz.de/10011911692

Antecedents and outcomes of fashion innovativeness in retailing

Anić, Ivan-Damir; Mihić, Mirela; Milakovic, Ivana Kursan - In: The service industries journal 38 (2018) 9/10, pp. 543-560

Persistent link: https://www.econbiz.de/10011880846

An assessment of organic apparel, environmental beliefs and consumer preferences via fashion innovativeness

Matthews, Delisia; Rothenberg, Lori - In: International journal of consumer studies 41 (2017) 5, pp. 526-533

Persistent link: https://www.econbiz.de/10011824401

Factors influencing price perception for fashion : study of millennials in India

Wani, Nitin S. - In: Vision : the journal of business perspective 26 (2022) 3, pp. 300-313

Persistent link: https://www.econbiz.de/10013387236

The impact of culture on millennials' attitudes towards luxury brands : evidence from Tokyo and Shanghai

Lu, Cheng; Sang, Zhencong; Song, Kun; Kikuchi, Kazuo; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2435-2451

Persistent link: https://www.econbiz.de/10013553016

The influence of marketing on consumption behavior at the bottom of the pyramid

Jaiswal, Anand Kumar; Gupta, Shruti - In: The journal of consumer marketing 32 (2015) 2, pp. 113-124

Persistent link: https://www.econbiz.de/10011300128

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