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The effect of social media marketing on consumers' purchase intention of organic food : the role of perceived value, trust and social identity
Bee Lian Song; Liew, Chee Yoong; Muthaloo Subramaniam; … - In: International journal of electronic marketing and … 15 (2024) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10015064018
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Electronic Word-of-Mouth in Travel Social Networking Sites and Young Consumers’ Purchase Intentions : An Extended Information Adoption Model
Song, Bee Lian; Liew, Chee Yoong; Sia, Jye Ying; Gopal, … - 2021
Song, B.L., Liew, C.Y., Sia, J.Y. and Gopal, K. (2021), "Electronic word-of-mouth in travel social networking sites and young consumers’ purchase intentions: an extended information adoption model", Young Consumers, Vol. ahead-of-print No. ahead-of-print. DOI: 10.1108/YC-03-2021-1288...
Persistent link: https://www.econbiz.de/10013216791
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Factors Affecting User Intention Towards Mobile Banking Applications in Henan, China
Liew, Chee Yoong; Chao, Shi; Shibghatullah, Abdul Samad - 2022
With the rapid development of mobile applications, the people of China have become increasingly dependent on mobile finance applications such as Alipay, WeChat pay, and some other finance applications. These finance applications seriously affect the number of mobile banking users. Hence, it is...
Persistent link: https://www.econbiz.de/10014361465