In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to investigate the impact of virtual...

Using literature survey and analysis, this study assessed consumption behavior changes induced by the COVID-19 pandemic and the possibility of retaining them after the pandemic. Financial uncertainty and loss of welfare sources triggered saving behaviors. Some people binged on media products...