//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer insights from text an...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
46
Viral marketing
25
Virales Marketing
25
Communication
14
Kommunikation
14
Personality psychology
14
Persönlichkeitspsychologie
14
Language
13
Social Web
13
Social web
13
Sprache
13
USA
13
United States
13
Brand image
10
Markenimage
10
word of mouth
8
Beziehungsmarketing
7
Emotion
7
Linguistics
7
Linguistik
7
Relationship marketing
7
Social behaviour
7
Soziales Verhalten
7
language
7
natural language processing
7
Advertising effects
6
Social network
6
Soziales Netzwerk
6
Werbewirkung
6
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Perception
5
Text
5
Wahrnehmung
5
Advertising
4
Behavioral economics
4
Decision
4
more ...
less ...
Online availability
All
Undetermined
18
Free
7
Type of publication
All
Article
33
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Arbeitspapier
8
Working Paper
8
Graue Literatur
7
Non-commercial literature
7
Aufsatz im Buch
1
Book section
1
more ...
less ...
Language
All
English
46
Author
All
Berger, Jonah
30
Packard, Grant
9
Moore, Sarah G.
8
Fitzsimons, Gavan J.
5
Moore, Sarah
4
Sela, Aner
4
Chan, Cindy
2
Fitzsimons, Gráinne
2
Ho, Benjamin
2
Joshi, Yogesh V.
2
Kim, Soyoung
2
Murray, Kyle B.
2
Van Boven, Leaf
2
Wooten, David B.
2
Bastos, Wilson
1
Bellezza, Silvia
1
Bhattacharjee, Amit
1
Bradlow, Eric T.
1
Buechel, Eva C.
1
Bulmer, Sandy
1
Chen, Zoey
1
Draganska, Michaela
1
Du, Katherine M.
1
El Gamal, Monica
1
Elms, Jonathan
1
Gershoff, Andrew D.
1
Gill, Tripat
1
Iyengar, Radha
1
Iyengar, Raghuram
1
Kim, Joshua
1
Liu, Wendy
1
Manchanda, Puneet
1
McFerran, Brent
1
McShane, Blake
1
Menon, Geeta
1
Moore, Simon
1
Pattabhiramaiah, Adithya
1
Rifkin, Jacqueline R.
1
Rocklage, Matthew D.
1
Schwartz, Eric
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Working papers / Wharton School, University of Pennsylvania / Marketing
7
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of marketing research : JMR
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
MSI reports : working paper series
2
Consumer psychology in a social media world
1
Consumer psychology review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Research paper series / Stanford Graduate School of Business
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
2
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
3
How concrete language shapes customer satisfaction
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 787-806
Persistent link: https://www.econbiz.de/10012434461
Saved in:
4
The emergence and evolution of consumer language research
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
Saved in:
5
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
6
Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
7
Some things are better left unsaid : how word of mouth influences the storyteller
Moore, Sarah G.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 1140-1154
Persistent link: https://www.econbiz.de/10009540242
Saved in:
8
The social significance of AI in retail on customer experience and shopping practices
Moore, Simon
;
Bulmer, Sandy
;
Elms, Jonathan
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209453
Saved in:
9
Yes, we have no bananas : consumer responses to restoration of freedom
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 541-548
Persistent link: https://www.econbiz.de/10010410177
Saved in:
10
Making word-of-mouth impactful : why consumers react more to WOM about experiential than material purchases
Bastos, Wilson
;
Moore, Sarah G.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 110-123
Persistent link: https://www.econbiz.de/10012544769
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->