Similar Search Results

COVID-19 restrictions and consumers' psychological reactance toward offline shopping freedom restoration

Akhtar, Nadeem; Akhtar, Muhammad Nadeem; Usman, Muhammad; … - In: The service industries journal 40 (2020) 13/14, pp. 891-913

Persistent link: https://www.econbiz.de/10012292977

Consumer wisdom : a mindful connection between healthy food advertising and obesity prevention

Hussain, Khalid; Junaid, Muhammad; Javed, Muzhar; Ali, … - In: European journal of marketing 56 (2022) 11, pp. 3032-3053

Persistent link: https://www.econbiz.de/10013457409

Shariah board, web-based information and branding of Islamic financial institutions

Ahmed, Ishfaq; Usman, Ahmad; Farooq, Waqas; Usman, Muhammad - In: Journal of Islamic marketing 13 (2022) 3, pp. 717-739

Persistent link: https://www.econbiz.de/10012880218

Want to make me emotional? : the influence of emotional advertisements on women's consumption behavior

Majeed, Salman; Lu, Changbao; Usman, Muhammad - In: Frontiers of business research in China : selected … 11 (2017) 3, pp. 341-373

Persistent link: https://www.econbiz.de/10011849893

The impact of self-concept and its congruence with different brands on purchase intention : evidence from Pakistani consumers

Sandhu, Moeed Ahmad; Usman, Muhammad; Ahmad, Zubair; … - In: Pakistan journal of commerce and social sciences 12 (2018) 2, pp. 695-709

Current research explores the effect of self-congruity (matching one.s self with brands) on brand attitude causing purchase intention. Mostly marketers communicate the conception that their brand matches with how ideally consumers want to see themselves. So, there is an imperious self-congruity...

Persistent link: https://www.econbiz.de/10011934297

Impact of internal brand management on brand performance : an empirical investigation of fashion brand

Aslam, Madiha; Gillani, Syed Hussain Mustafa; Usman, … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 405-426

Persistent link: https://www.econbiz.de/10013550364

Role of CSR in achieving customers' satisfaction and retention during COVID-19 and post-pandemic period : empirical evidence from emerging nations

Waheed, Abdul; Shehzad, Faisal; Arif, Farrah; Abbas, … - In: Human systems management : HSM 41 (2022) 6, pp. 731-743

Persistent link: https://www.econbiz.de/10013475182