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Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie; Pelsmacker, Patrick de; Verhellen, Yann - In: Journal of business research : JBR 83 (2018), pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K. - In: Journal of marketing communications 24 (2018) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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The Impact of Brand Placement and Brand Recall in Movies : Empirical Evidence from Malaysia
K. P. D. Balakrishnan, Bamini; Shazneem Md.Shuaib, Azlinda - 2013
Brand placement in movies is an emerging marketing dimension and strategy. These strategies are currently widely applied in films. The aim of this research is to explain the relationship between the acceptance of brand placement based on consumers’ perception and the brand recall towards brand...
Persistent link: https://www.econbiz.de/10014165801
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Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit; Cunningham, Isabella - In: Journal of business research : JBR 70 (2017), pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
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Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz; Vogel, Tobias; Mädche, Alexander; … - In: Psychology & marketing 40 (2023) 2, pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte; Matthes, Jörg; Bintinger, Simone - In: International journal of advertising : the review of … 40 (2021) 1, pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
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Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar; Gistri, Giacomo - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126