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Konsumentenverhalten
Consumer behaviour
15
Brand management
13
Markenführung
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Brand image
9
Markenimage
9
Leistungsmotivation
7
Work motivation
7
Motivation
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Führungsstil
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Human Resource Management
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Job satisfaction
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Pakistan
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Advertising effects
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Brand
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Markenartikel
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Satisfaction
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Werbewirkung
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Beziehungsmarketing
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Brand passion
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Corporate Social Responsibility
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Emotion
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Geschlecht
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Innovation management
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Innovationsmanagement
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Product design
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Produktgestaltung
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Relationship marketing
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Unternehmenserfolg
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social exchange theory
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Advertising
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Article
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English
15
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Gilal, Faheem Gul
15
Gilal, Naeem Gul
13
Gilal, Rukhsana Gul
13
Paul, Justin
4
Zhang, Jian
3
Shahid, Shadma
2
Ansari, Shiveen
1
Bhutto, Niaz Ahmed
1
Gong, Zhenxing
1
Gopang, Aamir Ali
1
Martinez, Luis F.
1
Memon, Ahsan Ali
1
Memon, Amjad Ali
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Shah, Syed Mir Muhammad
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Yang, Zhiyong
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Zhang, Jing
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European management journal
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International journal of technology, policy and management : IJTPM
2
European journal of international management : EJIM
1
International journal of bank marketing
1
International journal of consumer studies
1
International journal of information systems and change management : IJISCM
1
International journal of market research
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Journal of business research : JBR
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Psychology & marketing
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Review of managerial science : RMS
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ECONIS (ZBW)
15
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1
Towards a new model for purchase intention of smartphones : theoretical extension and analysis
Bhutto, Niaz Ahmed
;
Gilal, Faheem Gul
;
Gilal, Rukhsana Gul
- In:
International journal of technology, policy and …
21
(
2021
)
4
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012800978
Saved in:
2
Towards a new framework for mapping service brand avoidance : the moderating effect of gender and generation cohorts
Gilal, Faheem Gul
;
Memon, Amjad Ali
;
Gilal, Rukhsana Gul
; …
- In:
International journal of information systems and change …
12
(
2020
)
2
,
pp. 119-145
Persistent link: https://www.econbiz.de/10012598806
Saved in:
3
The role of organismic integration theory in marketing science : a systematic review and research agenda
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10013198088
Saved in:
4
The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Saved in:
5
Bygone days and memories : the effects of nostalgic ads on consumer brand resurrection movements
Gilal, Naeem Gul
;
Zhang, Jing
;
Gilal, Faheem Gul
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 160-180
Persistent link: https://www.econbiz.de/10012298766
Saved in:
6
Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
Saved in:
7
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
8
The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
9
Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
10
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
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