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Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions

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Prosumer-to-customer exchange in the sharing economy : evidence from the P2P accommodation context

Xiang, Diandian; Jiao, Guanzhe; Sun, Bin; Peng, Chenming; … - In: Journal of business research : JBR 145 (2022), pp. 426-441

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How consumers' perceptions differ towards the design features of mobile live streaming shopping platform : a mixed-method investigation of respondents from Taobao Live

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Consumer confidence and green purchase intention : an application of the stimulus-organism-response model

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Does Place of Origin Matter in the Online Marketplace? Empirical Evidence from Taobao.com

Huang, Hailiang - 2018

Due to uncertainties regarding quality in terms of both product and seller, information asymmetry is a significant problem for consumers in the online marketplace. Online sellers are keen to improve their sales by highlighting quality signals such as price, reputation, and e-WOM. In traditional...

Persistent link: https://www.econbiz.de/10012914783