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Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin; Ballouli, Khalid; So, Kevin; Heere, Bob - In: Journal of sport management : the official journal of … 31 (2017) 5, pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
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Developing esport tourism through fandom experience at in-person events
Thompson, Jamie; Taheri, Babak; Scheuring, Florian - In: Tourism management : research, policies, practice 91 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013271660
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Exploring consumer detriment in immersive gaming technologies
Hyde, R.; Cartwright, Peter - In: Journal of consumer policy : consumer issues in law, … 46 (2023) 3, pp. 335-361
Persistent link: https://www.econbiz.de/10014422460
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Welcome to esports, you suck : understanding new consumer socialisation within a toxic consumption collective
Huston, Clarice Yi; Cruz, Angela Gracia B.; Zoppos, Eloise - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 15/16, pp. 1451-1476
Persistent link: https://www.econbiz.de/10014450070
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Antecedents and consequences of sending and receiving information in mobile gaming apps
Dinsmore, John; Swani, Kunal; Troise, Ciro; Wamwara, Wakiuru - In: Digital business 2 (2022) 2, pp. 1-11
Mobile gaming applications (apps) are increasingly engineered to encourage the sending and receiving information … perspective to examine the trait antecedents (identification as a member of the gaming community, susceptibility to informational … influence) and behavioral consequences (paying for downloads of mobile app games, making in-app purchases, sharing of gaming …
Persistent link: https://www.econbiz.de/10013477418
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Gaming and luxury brands : love and hate
Guzzetti, Alice; Crespi, Roberta; Atwal, Glyn - In: The journal of business strategy 45 (2024) 3, pp. 206-213
Persistent link: https://www.econbiz.de/10015056011
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Emerging adult gamers and their diet : a socio-ecological approach to improve health behaviour
Micallef, David; Parker, Lukas; Brennan, Linda; … - In: Journal of social marketing : JSOCM 14 (2024) 1, pp. 95-113
Persistent link: https://www.econbiz.de/10015061312
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"Dark patterns" in online services : a motivating study and agenda for future research
Runge, Julian; Wentzel, Daniel; Huh, Ji Young; Chaney, … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 155-160
Persistent link: https://www.econbiz.de/10014266079
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Impact of dark patterns on consumers' perceived fairness and attitude : moderating effects of types of dark patterns, social proof, and moral identity
Kim, Kawon Kathy; Kim, Woo Gon; Lee, Minwoo - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304479
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Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav; Vishvakarma, Niraj Kumar; Kumar, Vinod - In: Journal of internet commerce 23 (2024) 2, pp. 144-171
Persistent link: https://www.econbiz.de/10014566440