Narrow search
Showing 1 - 5 of 5
Cover Image
Indulgent consumption signals interpersonal warmth
Tang, Qing; Zhang, Kuangjie; Huang, Xun Irene - In: Journal of marketing research 59 (2022) 6, pp. 1179-1196
Persistent link: https://www.econbiz.de/10013474530
Cover Image
Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi; Han, Boya; Chen, Long; Zhang, Ke - In: The journal of product & brand management 32 (2023) 7, pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
Cover Image
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua; Zhang, Kaige - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Cover Image
Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke; Wang, Siqi; Yang, Huan; Chen, Long - In: Journal of advertising research 63 (2023) 3, pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
Cover Image
Modeling pathway linking mobile social media intensity to attitude towards electronic word-of-mouth and engagement : the significant role of social trust and perceived homophily
Pang, Hua; Qiao, Yuxin; Zhang, Kaige - In: Technological forecasting and social change : an … 198 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015075800