Compulsive buying is a relatively modern stereotypical disorder that interferes with our daily lives and causes serious mental and financial problems. Most studies provided information on an impulsive characteristic that causes compulsive buying and addiction, whereas a lack of studies was found...

The main objective of this paper is to examine the preference of consumers towards flagship and flanker brands of Hindustan Unilever Limited (HUL) and Procter & Gamble (P&G), and identify the impact of various factors which influence the buying choices of consumers. Hair care and home care...