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Verbrauch und Werbepublizistik...
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Konsumentenverhalten
Werbung
13,855
Advertising
9,788
Werbewirkung
3,793
Advertising effects
3,739
Consumer behaviour
2,899
Verbrauchstheorie
1,796
Online-Marketing
1,789
Internet marketing
1,784
Theorie
1,441
Theory
1,403
Deutschland
1,174
Meinungspflege
1,157
USA
949
Marketing
821
United States
787
Markenführung
734
Brand management
730
Vereinigte Staaten
712
Marketingmanagement
651
advertising
648
Marketing management
632
Social Web
551
Social web
550
Germany
475
Preismanagement
464
Pricing strategy
464
Markenimage
450
Brand image
438
Markenartikel
430
Wettbewerb
411
Öffentlichkeitsarbeit
364
Großbritannien
357
Zielgruppe
346
Brand
345
Marktforschung
336
Target group
333
Werbewirtschaft
314
Competition
298
Werbepsychologie
298
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Undetermined
1,414
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547
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Article
2,195
Book / Working Paper
696
Journal
14
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Article in journal
2,103
Aufsatz in Zeitschrift
2,103
Graue Literatur
128
Non-commercial literature
128
Working Paper
111
Arbeitspapier
106
Aufsatz im Buch
83
Book section
83
Hochschulschrift
54
Thesis
39
Collection of articles of several authors
38
Sammelwerk
38
Konferenzschrift
22
Aufsatzsammlung
21
Conference paper
15
Konferenzbeitrag
15
Conference proceedings
11
Bibliografie enthalten
10
Bibliography included
10
Lehrbuch
9
Textbook
8
Market information
6
Marktinformation
6
Case study
5
Collection of articles written by one author
5
Fallstudie
5
Sammlung
5
Reprint
4
Bibliografie
3
Festschrift
3
Guidebook
3
Ratgeber
3
Mikroform
2
Doctoral Thesis
1
Fallstudiensammlung
1
Glossar enthalten
1
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1
Mehrbändiges Werk
1
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1
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English
2,813
German
94
Russian
3
Arabic
1
Bulgarian
1
French
1
Norwegian
1
Portuguese
1
Swedish
1
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Author
All
Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
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Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Quantitative marketing and economics : QME
11
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Source
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ECONIS (ZBW)
2,899
EconStor
6
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1
Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
Saved in:
2
Attitudes of Canadians toward advertising on television. Prep
Lazar, Avrim
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10014412934
Saved in:
3
Consumer behavior : theory and applications
Redman, Barbara J.
-
1979
Persistent link: https://www.econbiz.de/10000558929
Saved in:
4
Personal characteristics and consumer buying behavior: A multidimensional approach
Lessig, V. Parker
-
1971
Persistent link: https://www.econbiz.de/10000615842
Saved in:
5
Household behaviour : consumption, income ans wealth
Johnson, M. Bruce
-
1971
Persistent link: https://www.econbiz.de/10000620482
Saved in:
6
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
7
Consumer theory
Green, H. A. John
-
1971
Persistent link: https://www.econbiz.de/10000542308
Saved in:
8
Consumer behavior : application of theory
Howard, John A.
-
1977
Persistent link: https://www.econbiz.de/10000049353
Saved in:
9
Consumer behavior : concepts and applications
Loudon, David Lamond
;
DellaBitta, Albert J.
-
1979
Persistent link: https://www.econbiz.de/10000050460
Saved in:
10
Consumer economics
MacGowan, Daniel A.
-
1978
Persistent link: https://www.econbiz.de/10000052467
Saved in:
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