Current neoclassical microeconomic theory of rational consumer behavior affirms a unique consumer price-quantity relationship under conditions associated with monopolistic competition. Inverse demand will be just as own-price elastic as demand in the neighborhood of the limit state, while demand...

Strong growth in disposable income has inflated consumption to unprecedented, but not sustainable levels. In this process consumer behavior has been changing. To explain the driving forces of this development, the paper introduces a theory of evolving consumer preferences that is molded in an...

Strong growth in disposable income has driven, and is still driving, consumption to unprecedented, but not sustainable levels. To explain the dynamic interplay of needs, need satisfaction, and innovation underlying that growth a behavioral theory of consumption is suggested and discussed with...