Narrow search
Showing 1 - 4 of 4
Cover Image
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of international consumer marketing 33 (2021) 2, pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Cover Image
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita; Bhattacharya, Saurabh; Vrontis, Demetris - In: Journal of business research : JBR 176 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Cover Image
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita; Bhattacharya, Saurabh; Yannopoulou, … - In: Journal of business research : JBR 152 (2022), pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Cover Image
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita; Bhattacharya, Saurabh; Gupta, Suraksha - In: Journal of business research : JBR 165 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014331848