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City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak; Baloglu, Seyhmus - In: Journal of hospitality marketing & management 23 (2014) 3/4, pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
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The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes; Borges, Ana Pinto; … - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
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A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica; Bridson, Kerrie; Casidy, Riza - In: Journal of strategic marketing 28 (2020) 7, pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.; Soon, Ian - In: The journal of product & brand management 26 (2017) 4, pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
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Exploring place image from visitors' expected and lived experiences : a discrete choice approach
Capitello, Roberta; Agnoli, Lara; Charters, Steve; … - In: Journal of customer behaviour 16 (2017) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10011757504
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Analysing the brand resonance amongst telecom subscribers in Nagpur City
Khan, Amior Hafizullah; Chandak, Shravan Jasraj; … - In: International journal of public sector performance … 9 (2022) 1/2, pp. 90-105
Persistent link: https://www.econbiz.de/10012800666
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Journal of Brand Management : year end review 2018
Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
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A Study of the Preference of Liquor Brands among Male Consumer at Daman City
rathod, chirag balvantbhai; Patel, Rajesh - 2008
Gujarat generally is considered a dry state, drinking practices differ considerably between people living in the Southern area or costal area of Gujarat (as very near to Div-Daman union territory) and even among members of different ages, income group and even based on occupation although...
Persistent link: https://www.econbiz.de/10014216726