Dilotsotlhe, Nombulelo - In: Cogent business & management 8 (2021) 1, pp. 1-21
purchase behaviour. Attitudes, subjective norm and perceived behavioural control explained 83.4% of the variance in behavioural …The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market … behaviour models. A descriptive quantitative research design was followed and primary data was gathered using a self …