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Konsumentenverhalten
Marketing
31,393
Werbung
11,507
Advertising
11,312
Consumer behaviour
4,934
Werbewirkung
4,096
Marketingmanagement
4,084
Advertising effects
4,023
Theorie
3,876
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3,867
Theory
3,825
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2,558
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2,517
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2,415
United States
2,111
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1,545
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1,514
advertising
1,406
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1,319
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1,295
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1,293
Mediensektor
1,238
Media industries
1,237
Strategisches Management
1,194
Internet
1,157
Agribusiness
1,111
Marktforschung
1,095
Relationship marketing
1,074
Beziehungsmarketing
1,038
Welt
896
World
887
Marketing theory
872
Marketingtheorie
870
Economics
863
Öffentlichkeitsarbeit
847
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751
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Article
3,215
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1,448
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34
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2,964
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197
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182
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166
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Sammelwerk
154
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105
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57
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57
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50
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34
Bibliography included
34
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32
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22
Fallstudie
22
Conference paper
21
Konferenzbeitrag
21
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17
Sammlung
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9
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9
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7
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Septianto, Felix
23
Eisend, Martin
15
Gierl, Heribert
15
Pelsmacker, Patrick de
13
Dahlén, Micael
12
Diehl, Sandra
12
Taylor, Charles Raymond
12
Wiedmann, Klaus-Peter
12
Thaichon, Park
11
Wilbur, Kenneth C.
11
Wu, Linwan
11
Yoon, Sukki
11
Chan, Kara
10
Dens, Nathalie
10
Quach, Sara
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Mogaji, Emmanuel
9
Sahni, Navdeep S.
9
Sheth, Jagdish N.
9
Terlutter, Ralf
9
Torres, Ivonne M.
9
Belk, Russell W.
8
Dodoo, Naa Amponsah
8
Lim, Weng Marc
8
Pechmann, Cornelia
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Chen, Huan
7
Choi, Yung Kyun
7
Esch, Franz-Rudolf
7
Huber, Frank
7
Kareklas, Ioannis
7
Keller, Kevin Lane
7
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American Marketing Association
23
Springer Fachmedien Wiesbaden
14
National Bureau of Economic Research
10
Axel-Springer-Verlag
8
Edward Elgar Publishing
5
Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Deutschland / Bundeswehr / Universität Hamburg
2
European Marketing Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
IGI Global
2
NetLibrary, Inc
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Athens Institute for Education and Research
1
Avrim Lazar and Associates
1
Axel Springer AG
1
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Journal of business research : JBR
135
International journal of advertising : the review of marketing communications
125
Journal of marketing communications
106
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
70
Journal of promotion management : innovations in planning and applied research
51
Journal of retailing and consumer services
49
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
45
Journal of promotion management : JPM
44
Journal of advertising
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
SpringerLink / Bücher
36
Journal of advertising : official publication of the American Academy of Advertising
35
European journal of marketing : EJM
33
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of Islamic marketing : JIMA
27
Journal of marketing research : JMR
27
Marketing intelligence & planning
27
Asia Pacific journal of marketing and logistics
26
Journal of international consumer marketing
25
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
The journal of consumer marketing
24
Journal of marketing
23
Young consumers : insight and ideas for responsible marketers
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
International journal of consumer studies
21
Journal of global marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Marketing letters : a journal of research in marketing
20
Journal of Islamic marketing
19
Journal of business ethics : JOBE
19
Journal of marketing management : MM
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cogent business & management
18
Marketing : ZFP ; journal of research and management
18
Marketing theory
18
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Source
All
ECONIS (ZBW)
4,670
EconStor
18
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
Showing
1
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1
Decision drivers for outsourcing
media
buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
2
Advertising
decision makers' and consumers' perceptions of
media
substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
3
Cross-
media
advertising
in times of changing
media
environments and
media
consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
4
Influenced by
media
brands? : a conjoint experiment on the effect of
media
brands on online
media
planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
5
Consumers' response to commercials : when the energy level in the commercial conflicts with the
media
context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
6
The influence of
advertising
on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana
;
Hutmanova, Nikoleta
;
Jusko, Lubor
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
Saved in:
7
Enduring consumer beliefs about
advertising
and mass
media
: implications for publicity and its impact
Ringold, Debra Jones
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 563-587
Persistent link: https://www.econbiz.de/10013209370
Saved in:
8
And now a word from our sponsor : do consumers perceive
advertising
on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
9
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
10
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
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